This Apple advertisement from 1977 is easily one of the most radically inspiring commercials I’ve ever come across.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
Craziness, I believe, has acquired an enticingly new meaning in today’s world. We live in an era where people, in a strangely literal sense, strive to be crazy – the uncharacteristic deviations in our society who aspire to create, innovate, learn and change the world. People want to be the misfits. They want to be, as Steve Jobs said, the round pegs in the square holes. Our generation has reawakened to realize that walking the same old path and following the same old ways is not going to get people anywhere. Life is about exploring the unexplored, venturing into the endless realm of creativity, thinking the unthinkable, imagining the unimaginable and declaring impossible as clearly nonexistent.
So exactly how does this sudden fanaticism of acquiring the ‘crazy streak’ function in actuality? Everyone around is trying to do everything new – because there is scope for innovation, everywhere. There aren’t any one-stop ideas that will guarantee anybody long-term success. If you’ve got to keep up with this crazy pace at which our world so amazingly operates, you’ve got to be crazy enough yourself. Why, things seem to become obsolete in no time at all! The world changes with every second that elapses.
Great leaders, great teachers, great students – all of them have one common string that makes them inseparable. They are driven by this mad passion to settle for nothing but the very best. When we really want to accomplish something in life, there has to be a burning fire, a crazy zeal within that guides us past all adversities and shields us from the innumerable alluring temptations of the world.
Crazy is a necessity today. Think out of the box; not that anyone can think inside a box anyway!
Like Sigmund Freud famously said, “Dreams are often most profound when they seem the most crazy.“